The Mastercard Global Destination Cities Index ranks the world’s top 162 destination cities in terms of visitor volume and spend for the 2017 calendar year. “The ranking is significant for Joburg’s economic prospects as visitor expenditure contributes an important source of revenue to the retail, hospitality, restaurant and cultural sectors.” “The City of Gold has once again topped the ranks of this year’s African index, with its mix of shopping and tourism offerings still hitting the mark with international travellers,” said, Mark Elliott, division president, Southern Africa, Mastercard. On average, international visitors stayed 10,9 nights and spent USD48 per day in Johannesburg, with shopping accounting for more than 50 percent of their total spend. Johannesburg also recorded the highest international overnight visitor expenditure among African cities with travellers spending USD2.14 billion in 2017, well ahead of Marrakech (USD1,64 billion). Polokwane (1,88 million), Cape Town (1,73 million) and Djerba in Tunisia (1,65 million) rounded out the top five African cities ranked in the Index. Close on its heels, Marrakech in Morocco is the second most popular African destination city, welcoming 3,93 million international overnight visitors in 2017. The City of Gold attracted 4,05 million international overnight visitors in 2017.
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